Privacy policy

Last Updated: December 23, 2025

Trail Culture LLC (“Trail Culture,” “we,” “us,” or “our”) values your trust. This Privacy Policy explains how we collect, use, protect, and share information across our platforms and services, including:

  • Trail Culture (website, online store, community features)

  • Runvia (mobile and web application)

  • Run Hippy (coaching, education, and related services)

Our guiding principle is simple:
Your information belongs to you. We only use it to support our services, and we do not share it without your explicit permission.

1. Information We Collect

We collect only the information necessary to provide and improve our services.

a. Information You Provide Directly

This may include:

  • Name, email address, and account credentials

  • Profile information (optional)

  • Order and payment details (processed securely via third-party providers)

  • Coaching or training information you voluntarily submit (Run Hippy)

  • Communications with us (emails, forms, feedback)

b. Information Collected Automatically

When you use our website or apps, we may collect:

  • Device and browser type

  • IP address (used only for security and analytics)

  • Pages visited, features used, and performance metrics

  • App usage data (e.g., navigation patterns, crashes)

This data is aggregated and anonymized whenever possible.

c. Health & Activity Data (Runvia / Run Hippy)

If you choose to connect fitness services (e.g., Strava or similar platforms), we only access the data you explicitly authorize. This data is used solely to:

  • Display your activity

  • Support coaching or training insights

  • Improve app features you opt into

We do not access or store more data than required.

2. How We Use Your Information

We use information only for purposes related to Trail Culture and its services, including:

  • Providing and maintaining our platforms

  • Processing purchases and subscriptions

  • Delivering coaching or educational services

  • Improving site performance, usability, and features

  • Communicating important updates (not spam)

  • Ensuring safety, security, and fraud prevention

We do not use your data for unrelated advertising or profiling.

3. Data Sharing & Disclosure

We do not sell your personal information.

We do not share your data with third parties without your explicit consent.

The only exceptions are:

  • Service providers essential to operations (e.g., payment processors, hosting providers), who are contractually required to protect your data and use it only for the services they provide to us

  • Legal obligations, if required by law or to protect the safety and rights of users and the public

  • With your permission, such as integrations you choose to enable

4. Cookies & Analytics

We use limited cookies and analytics tools to:

  • Understand how the site and app are used

  • Improve performance and reliability

  • Optimize content and navigation

These tools do not identify you personally and are not used for cross-site tracking or advertising.

You may disable cookies in your browser settings.

5. Your Choices & Control

You have the right to:

  • Access the personal data we hold about you

  • Update or correct your information

  • Request deletion of your data

  • Withdraw consent for optional data use

  • Disconnect third-party integrations at any time

Requests can be made by contacting us at:
mike@trailculture.com

6. Data Security

We take data protection seriously and use:

  • Secure servers and encryption where appropriate

  • Industry-standard safeguards

  • Limited access controls internally

No system is 100% secure, but we work continuously to protect your information.

7. Data Retention

We retain personal information only as long as necessary to:

  • Provide our services

  • Meet legal or operational requirements

When data is no longer needed, it is securely deleted or anonymized.

8. Children’s Privacy

Trail Culture services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe this has occurred, please contact us and we will promptly remove the data.

9. Changes to This Policy

We may update this Privacy Policy as our services evolve. Any material changes will be posted clearly, and the updated date will be reflected above.

10. Contact Us

If you have questions, concerns, or requests related to privacy, please contact:

Trail Culture LLC
Email: mike@trailculture.com